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BEST STORY WINS

Edwards, Mark
BEST STORY WINS
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, inf...

CHF 20.50

Remainders of the Day

Bythell, Shaun
Remainders of the Day
Bookseller and bestselling author Shaun Bythell is back, and he has some thoughts about that Kindle you bought over lockdown.

CHF 25.90

The Interrogative Mood

Powell, Padgett
The Interrogative Mood
Are your emotions pure? Are your nerves adjustable? How do you stand in relation to the potato? Should it still be Constantinople? Does a nameless horse make you more nervous or less nervous than a named horse? In your view, do children smell good? Does your doorbell ever ring? Through the series of questions, this title intends to light up life.

CHF 16.50